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When others turn toward someone in areas where new knowledge is emerging, it indicates that their voice carries weight as a thought leader. Thought leadership will not only help you promote your content to a wider audience, but it will also help create your personal brand in the field of dentistry. To become a thought leader, you need certain attributes that distinguish you from others. Thought leadership will not occur if you publish run-of-the-mill content as everyone else on your website and social media. To achieve greater traction for your content, develop a knack for seeing a story where others do not. This will happen if you're passionate about your profession, and if you stay abreast of the latest developments in dentistry. Look at news from an original perspective and address the unanswered issues from that news. This is when your peers will begin to see your informed views more keenly. Once you know you have a fresh and compelling viewpoint to share, package it in an interesting manner that captivates your audiences. This will happen when you combine your original content with a unique storytelling ability that connects with your audiences. When possible, use captivating images, videos, or infographics to enhance the visual impact. A serious topic does not necessarily have to be boring.
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